This piece was from an ill-fated campaign I worked on as an intern at D4 Creative in Manayunk. The concept was pushing K'Nex, an interlocking structure building toy for older children, as brain food.
The assignment here was to take a campaign out of a magazine and make another ad that fit in that campaign. The campaign, which can be viewed here is an anti-bullying PSA that works by bullying the reader to help adults remember what it's like and why it's an issue.
Designed as a typographical exercise in content hierarchy, I used colors and shapes, and different weights of Futura to differentiate each section as well as create a bold retro aesthetic. Deciding this looked like a menu for a restaurant frequented by American Psycho's Patrick Bateman might frequent, my writing partner decided to take all the menu items in a psychotic, morbid direction.
All menu items written by Ruben Ruiz
The client was a low-key, bare-bones barber shop that wasn't offering anything more or less than a good-looking classic cut. The brand begs for a simple yet attractive execution.
Written by Sarah Klein and Jessica Brower
Conceptual lifestyle and culture magazine/blog "The Drip"'s brand identity was built as a project for intro to typography. It relies on thick geometric sans serif fonts, asymmetrically balanced designs, and text blocks with neat corners to make the bold, clean, but slightly off look of the brand.
These were general K'Nex shirts to be given out as prizes for building contests as part of our ill-fated K'Nex campaign. The shirts were written by my friend Josh Zimmerman and designed by me.