This traditional print ad gives the "Clean Cleaner" manifesto in a bright green drop shape with various sizes and weights of Futura. Click for the full size image,
Apart from traditional print and outdoor ads, the campaign featured an alternative "Clean Graffiti" concept. This process builds a visual by cleaning a design into the dirt on the sides of buildings with stencils and a power-washer.
For an online tablet experience I wanted to repackage the wealth of information Method has available on their web page in an experience as colorful and fun as their physical products. The nav is contained in a touch-responsive pinwheel of Method handsoaps, and the pages are displayed as blobs of soap from the dispenser.